Marketing: Origins, Concepts, Environment Ray Wright

ISBN: 9781861525260

Published: August 26th 1999

Paperback

368 pages


Description

Marketing: Origins, Concepts, Environment  by  Ray Wright

Marketing: Origins, Concepts, Environment by Ray Wright
August 26th 1999 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 368 pages | ISBN: 9781861525260 | 8.34 Mb

This exciting introductory book covers both a theoretical and practical approach to the wide-ranging discipline of marketing. It takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing,MoreThis exciting introductory book covers both a theoretical and practical approach to the wide-ranging discipline of marketing. It takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process.

Models are used throughout to aid understanding.



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